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'Wii needs a price cut' - analyst

Price drop needed to compete with Natal and PS3 wands says Mike Hickey

Wii needs another price cut in order to compete with Natal and the PS3 motion controllers (aka Arc). These are the sentiments of Janco partners analyst Mike Hickey who believes that Nintendo need to act quickly if they are to keep up with their rivals.

"Importantly, Nintendo built the majority of their casual mass market oriented installed base from a $250 price point," Hickey told Industry Gamers. "We believe Nintendo needs to cut the price of their console from $200 to $150 immediately, as they should establish as meaningful of an installed base as possible before the Natal and Arc are introduced.

"We believe they also need to generate strong hardware sales momentum into their competitors release or face the draconian consumer perception of the Wii having a dramatically reduced entertainment value proposition over a faded technology innovation; Rock Band anyone?"

With Natal and Sony's system on the way, the Wii will have some proper competition in the motion market for the first time but would a price cut help?

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