Big Brother psychologist Dr. Linda Papadopoulos has laid some of the blame for the 'sexualisation' of children at the door of video games.
According to The Evening Standard, Papadopoulos 'criticised computer games containing highly sexual content, such as Miss Bimbo, in which girls compete to accumulate boob jobs in order to marry a billionaire'.
The story was followed up by The Telegraph this morning, which printed: 'Children are being sexualised from an increasingly early age by computer games, pornography and sex-related slogans, a government report will warn.'
Papadopoulos also pointed the finger at pornography and 'lads mags' such as Zoo and Nuts in her findings.
Her full report is due to be published by the Home Office in two weeks.
Dead Or Alive... might be time to duck and cover.