Prime Minister Gordon Brown has boasted that the UK houses the most important games industry in Europe.
The Premier's comments came as part of a new podcast on the Global Investment Conference (GIC), which takes place in London this week.
Brown said that UK developers are "by far the biggest producer of computer games in Europe" - and promised that the GIC would lead to "new commitments of investment".
Although the PM's praise will no doubt be welcomed by the UK games industry, it comes after the sector's pleas for a tax break were 'snubbed' in the Government's Pre-Budget Report in December.
"We're leading the way in creative industries: by far the biggest producer of computer games in Europe," said Brown.
"And we're leading the way in digital communications: In a country with only one per cent of the world's population, more than a third of all internet traffic is routed through UK servers.
"This coming week is another chance to showcase the UK. This is not just a talking shop though. There will be new commitments of investment off the back of this conference."
Major UK developers include Rebellion (AVP), Lionhead (Fable), Codemasters (DIRT), Rocksteady (Arkham Asylum), Rockstar (GTA) and many more.