The Stimulus Package DLC for Modern Warfare 2 was priced too low, an analyst has told IGN.
Activision caused a storm when it was revealed that Stimulus Package would cost $15 on PS3 and 1200 Microsoft Points on Xbox 360. Yet Jesse Divnich, analyst for EEDAR, feels that it should have cost even more.
"The accepted commercial success benchmark for DLC for a console game is 20% of the install base," said Divnich. "The Stimulus map pack was able to reach that benchmark in just a week, and should reach 30 - 35% (of Modern Warfare 2 owners purchasing the add-on) through its lifetime,"
"It is evident that 2.5 million Xbox Live players felt that $15 was either just right or a good bargain and given the enormous quantity sold (2.5 million), I'd argue that Activision could have charged more and still obtain the same results."
We're pretty sure that no-one will agree, bar Bobby Kotick and the bean-counters at Activision. But Divnich has the ultimate argument to counter that.
"Of course the rate hike from $10 to $15 was met with many complaints from consumers, but the commercial success makes it evident that gamers felt the price tag was a good deal," he explains.
In other words - it's your fault the DLC was priced was so high. So there.