Remember the outcry when Activision priced Call Of Duty: Modern Warfare 2 at £55 - a a fiver more than your usual 360 or PS3 title?
It looks as though the publisher's going to do the same with Call Of Duty: Black Ops, if UK retailers' pre-order listings are to be believed.
Gamers can now pre-order the title from the likes of Amazon, GAME, Play.com and more.
However, the retailers are listing the title as having an RRP of £54.99 - although most of them have sliced £10 off that.
The row over the 'premium' pricing of Modern Warfare 2 erupted last year, but it didn't seem to hurt the game's sales: It went on to become the second-highest grossing video game of all time in the UK.
An Activision spokesperson told CVG: "With regards to Black Ops, we haven't confirmed any pricing details at this stage so have nothing to comment on."