Epic Games design director Cliff Bleszinski has compared Mass Effect to Gears of War and the even bigger franchise that is Star Wars.
Speaking to Gamasutra he said that he felt Mass Effect was made from Gears' best bits a setting that was comparable to the Star Wars universe. That's some big names being thrown around right there.
"The thing that was cool was that Mass Effect is kind of an RPG for me, with the cover-based shooting. I think there's a reason why it's been successful. Because gamers love Gears," he said.
"Here's something that's like Gears, but even has more depth, and a different setting. It's Star Wars for this new generation."
There is one more ingredient for success though isn't there?
"The addition of the potential for having sex in a video game is also very powerful," Bleszinski admitted.
Epic Games are currently working on the FPS Bulletstorm with People Can Fly. We brought you the first Bulletstorm trailer yesterday.