I mean for us we've gone down the road of implementing Steam DRM where we've committed to the US being an exclusive Steam thing and we're going to make a decision as to whether or not we'll use different distribution channels. But I think for now, because it's online and it's got leader boards, Steam offers us the best opportunity to hit a broad audience with that type of game.
We've had more focus testing on this game than we have with any other game, it's amazing. Because it's such a risk on all fronts, not just the game but bringing it out on PC we want to make sure we get it right.
But as a downloadable game piracy shouldn't be too much of an issue for you, especially if you have Steam linked. Because of the whole point of being online and sharing leader boards... why would you pirate that?
Yeah you're right in some games it doesn't make sense but some games...Tomb Raider's got a huge following, when you look at Tomb Raider games in the past and how many times they've been pirated. I go on some BitTorrent sites and within the first 48 hours there's like four hundred thousand downloads, it's crazy. How many of those were sales, how many weren't?
I think with this the biggest fear we have is that people are going to be inquisitive and be like, "Ok what's all this talk about, how good is it?" and people are going to download it. Given that Tomb Raider has traditionally been a single player game we have the risk of people saying, "I never really wanted to play the online mode, I just want to play as a single player" You don't have to do the leader boards, you don't have to go online. We had to mitigate those risks by doing things like DRM.
A lot of people should want to play it with a friend and that will help.
Oh yeah immensely and I think games that have been single player have really struggled. I think we're in a more fortunate position. If you want to be able to play against your friend you've got to be able to download properly.
People have been really smart. Like Trials 2; that was a bold move with the BitTorrents. Let people play the demo and then they've got to buy it and they just made sure it was the hardest crack ever. And they sold, what did those guys say? A couple of hundred thousand on PC? That's huge.
I was following their DRM thing and I thought it was unique to be able to say, "Go for it take it! Go have some fun! Download it! Pirate it! But you can't play it all unless you buy it." So I think there's a bold move there somewhere but for us...
Yeah slamming on the brakes with DRM isn't necessarily the best thing because people hate it and then will deliberately pirate it.
Yeah and Steam's not perfect either but I think once you have an account you're more inclined to not want to give it up and destroy your credibility and your trust. You build up your achievements.
It's like saying, 'Hey I want to give somebody a pirated copy of my 360.' You don't. That's your Gamer Tag, that's you and your friends know you for it. So having things like a Steam account, whether you're collecting your trophies or you're collecting your achievements, you don't want to risk it. There's less of a chance people want to pirate it that way.