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Natal and Move purchase intent 'low'

Only 15 per cent of gamers currently aware of new motion controllers, study finds

Only 15 per cent of the Xbox 360 and PS3 markets are currently aware of upcoming motion controllers Natal and Move, according to research firm OTX.

Having polled 2,000 gamers between May 23 and June 5, the company found that just eight per cent of the Xbox 360 market currently intends to buy Natal, while only six per cent of the PS3 market intends to pick up Move.

The low awareness and purchase intent figures can probably be explained by the lack of solid information currently available about the devices. Despite being announced a year ago we still don't know their (official) prices, release dates or launch titles, although E3 should fix that next week.

The study (via Gamasutra) also found that the average age of consumers planning to buy Natal is 25, versus to 28 for Move, and that 30 per cent of those intending to purchase Move are female, compared to 20 per cent for Natal.

Those planning to buy the motion controllers are most interested in the following games.

Natal
1. Gears of War 3 - X360 (47%)
2. Fable III - X360 (42%)
3. Call of Duty: Black Ops - X360 (38%)
4. Halo: Reach - X360 (34%)
5. Dead Space 2 - X360 (26%)

Move
1. LittleBigPlanet 2 - PS3 (42%)
2. Gran Turismo 5 - PS3 (32%)
3. SOCOM 4: U.S. Navy SEALs - PS3 (30%)
4. The Legend of Zelda 2 - Wii (26%)
5. Super Mario Galaxy 2 - Wii (21%)

"While we are still months away from launch, the current data suggests that Natal gamers are definitely Xbox 360 purists, while Move gamers have a stronger interest in other platforms," OTX said.

[ SOURCE: Gamasutra ]

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