The just-announced Michael Jackson game was the subject of an "intense bidding war" before Ubisoft came up trumps, CVG's been told.
Multiple publishers fought - and lost - to get their hands on the lucrative Michael Jackson license, an E3 source told CVG, but ultimately Ubisoft came out on top, as you can see from its reveal earlier in the week.
According to Ubisoft, its Jacko game is an "interactive experience that enables players to step into the shoes of Michael Jackson himself and re-live his most iconic performances through their own singing and dancing."
The game will include the most famous tracks from Jackson's extensive catalogue, including Beat It and Billie Jean.
We're told - unsurprisingly - that the game is expected to do well due to the sheer draw of the IP.