Kinectimals' cuddly toys are "our DLC", developer Frontier has told CVG.
"But surely a cuddly toy is neither a download nor content!" we here you scream. Actually, in case you missed it, each Kinectimals cuddly toy comes with a custom tag that Kinect can scan and recognise.
Once the label has been scanned a virtual equivalent of the soft animal will be added in game.
Kinectimals was showcased during Microsoft's E3 conference and involves players interacting with all kind of critters.
In the demo a little girl on stage taught a baby tiger how to do tricks by performing them herself.
Seems like a dangerous habit for our kids to get into if you ask us.