Crashing in Need for Speed: Hot Pursuit is like taking a bullet in Call of Duty.
At least that's what the vice president of marketing at EA reckons: "We've taken inspiration from shooters - Bad Company and Call of Duty, for example," Keith Munro told Edge.
"That really inspired the in-cockpit action you saw in Shift, to make people feel what the real driving experience is like."
"We talked about it being first-person driving instead of first-person shooting - the impact you feel in a race car is not dissimilar to taking a bullet in Battlefield. That inspired the in-cockpit action; it's violent and aggressive."
He added: "Another thing we took away from Battlefield and COD is how smart and addictive the online play," he continued. "You'll see a lot of that in Hot Pursuit - a big focus of that game is on social connection."
We brought you a Need For Speed: Hot Pursuit gameplay video earlier today. It doesn't show the cockpit view but you can still see some of that 'CoD' aggression in action.