Microsoft has steeled itself to questions from sneaky journalist types over a perceived reduction in the attention it gives PC gaming - and promised 'more news later this summer' for fans of core titles.
Fable III was given a slot at Microsoft's E3 conference - only for the firm to suggest it was 'only available on Xbox 360'.
This isn't strictly true, of course - as the game is out on PC later this year, too.
Kotaku has now unearthed an internal PR email at MS, which prepares media staff for the question:
'Does "Fable III" on Windows signal a larger reinvestment by Microsoft in PC gaming? How is this different from the previous times you've announced a reinvestment in PC gaming and not quite come through with a robust offering?'
The pre-written response?
'In terms of revenue, Windows is far and away the largest gaming platform in the world, so it's an incredibly important part of Microsoft's business.
'From core games like "Fable III" to casual, social and Facebook titles, more gaming happens on Windows than anywhere else. Windows 7 is a world-class gaming platform, and you can bet Microsoft has a vested interest in using it as a platform for amazing first party content.
'"Fable III" on Windows as well as Xbox 360 this holiday is a great first step, and we'll have more news for you later this summer.'
'More gaming happens on Windows than anywhere else'? Not with Alan Wake it doesn't...