Microsoft has admitted that its focus with Kinect titles is to appeal to "everyone",
MS dedicated much of its E3 presser to family-friendly Kinect games such as Kinect Sports, Joy Ride and Kinectimals, a move which it previously defended to core gamer outcries.
MS says Gears of War 3, Halo: Reach and Call of Duty: Black Ops will help make this one of the biggest years for core gamers on 360, but those types of experiences just aren't the focus for Kinect.
"In addition to these controller-based games, Kinect is a new way to play, using your full body and voice. We believe gamers will also enjoy games, sports, movies and music - all hands free," it told Kotaku.
"At Xbox, we're developing controller-based games for the core and Kinect titles that appeal to everyone," it added. "And just as we've done with Xbox LIVE, we will continue to evolve our platform and work with the industry's most creative minds to create new games and entertainment. What you're seeing today is just the beginning."
Kinect will be out on November 4, with MS promising 15 launch titles.