Square Enix global boss Yoichi Wada has claimed that Microsoft's Kinect is "just a small extension to what is already available" in the games industry.
Wada instead believes the next "disruptive technology" will come online - with improvements in console network services.
The exec told GamesIndustry.biz that he wasn't blown away by the 3D 'revolution', either, adding: "3D today is not bad, but only so-so."
He said that PS3's 3D could have a "huge impact" on the market in years to come, but that he didn't think it will "have any effect" in the short-term.
He commented that the major E3 announcements from Microsoft, Nintendo and Sony - Kinect, 3DS and 3D home gaming, respectively - were "not the kind of technology that will definitively change the industry itself" and were "only an extension of the existing trajectory, if you will".
"With game console input, Nintendo's DS and Wii had a dramatic effect," he added. "What was announced with Kinect is just a small extension to what is already available.
"So it has also reached a point where something different has to happen for next level disruptive technology.
"Unless Kinect becomes the interface like the one we have seen in Minority Report or it becomes so advanced that it reads brain waves, technology has jumped so much already we can't think of anything more that can be added to that."
We believe Microsoft when it says Kinect is sophisticated tech.
If it turns round and tell us the device can read brain waves, we'll probably just be a bit scared.