Transformers: War for Cybertron players will receive double XP for smashing and destroying their fellow robots in disguise this weekend.
The Double XP weekend - which will be available to players on PC, Xbox 360 and PS3 - will begin on July 2 at 6pm PST and end on July 4, says Activision.
War for Cybertron has generated buzz for being more than just a cash-in, however, developers Matt Tieger and Aaron Archer recently implored gamers to buy the game so they could make more in the series.
So far Transformers: War for Cybertron has received favorable reviews. Have a read of the War for Cybertron review from Xbox World 360 mag for more on the game.