But to your point, yes, you can try and do things slightly differently - but we're in the hands of the developer to give us that inspiration.
As you said, you have to be commercially minded with these things but... hopeful of a Vanquish sequel in the future?
Absolutely, yeah, yeah, definitely. I think with Vanquish - because it's coming from a Platinum Games stable - we're pretty optimistic. Bayonetta set a fantastic benchmark in terms of quality.
Generally, what's your perspective on 3DS? Had you seen it before E3?
We're under so many NDAs, I can't answer that question. Are we going to have titles at and around launch? Absolutely yes, we will do.
I think Nintendo have managed the whole project absolutely brilliantly. They've worked brilliantly with third-parties; that was said at their E3 conference.
I think that was a double-sided comment from them actually: 'Thank you third parties, but you actually didn't believe in DS and Wii [at launch] did you?' And we're like: 'Point well taken.'
Whereas of course with 3DS it's one of the best third-party involvements there has been in recent years with Nintendo - that's fantastic.
How big a step forward is it for the industry?
I mean, what a great piece of kit. It's truly innovative. Their engineers are quite phenomenal - first of all with the DS and now this. The interesting thing is for Nintendo is I think they can expand their audience. I think they can move beyond the younger audience. It was encouraging to see games like Saints Row for example from THQ at E3.
I think that's a great opportunity for Nintendo and for us - particularly Western-orientated publishers. So House of the Dead or Aliens vs. Predator or other core titles like that could see a home on that platform as well, of course, as all the brands that we know will do well - Monkey Ball, Sonic etc.
In terms of technology, It's Nintendo isn't it... They work in their huge, successful separate world. That dismissal of 3D glasses was a surprise, but they've created something unique. That's Nintendo.
They'll create a phenomenally big market that this time around, which will engage third-party; at least engage them more from the outset.
I think what Reggie was saying about the gaming is absolutely right - forget the technology of what they've created with 3DS, just enjoy the games.
They had that swagger back at E3, they were not apologising for their success quite so much...
Donkey Kong looked especially good. I'm a big Donkey Kong fan so I was pleased to see that coming back.
What about 3D on the Sony side? That's obviously a more expensive proposition. How long will it take to hit the mainstream?
It's difficult for us to answer that - we can only going on what Sony have advised.
The first thing to say is that to get 3D in a game is relatively straightforward technically - which is why we're all able to move into it quite quickly as long as the art is designed from the ground up.
It's got that going for it - we're not having to spend millions and millions of dollars on making changes to do it which is great news.
How quickly will there be an appropriate penetration of 3D TV in the European markets? The figure I heard was in five years there would be 40 per cent - I think that's from Sony actually.
It will take several years to get to the point where it's quite common.
There is the minor problem of motion sickness when you play overly and particularly if you play a driving game like Motorstorm. I played a bit of that. I think for driving games 3D is going to be phenomenal - because you get all that necessary depth of field around you which actually does put you 'in' the car.
That, I think, is really interesting with what you can do, but my God after ten minutes, if you've gone for it, it was a bit like how sea sickness feels!