Assassin's Creed: Brotherhood has a clear run at Christmas with no direct competition, Ubisoft has claimed.
Speaking in a conference call last night following the announcement of the firm's fiscal Q1 results, CEO Yves Guillemot called the game a "unique franchise in the video games industry".
The comments will be reassuring to fans - after Ubi announce it would postpone the release of fellow 360 and PS3 title Driver: San Francisco due to the competitive Q4 market.
"Assassin's Creed is a unique franchise in the industry and there is no true comparable in front of it at Christmas," said Guillemot.
"We are coming back with a very strong single-player experience, both on the storyline and on the gameplay front. We are also very encouraged by the great feedback we got regarding the multiplayer component.
"The game won multiple awards, both for its single-player and multiplayer experiences - in particular the official E3 Award for best online multiplayer game."
In the same call, Ubisoft revealed that most of its "high end" titles in future will be available to play in 3D.
Guillemot also refused to confirm or deny rumours that the Assassin's Creed franchise will take a year off in 2011.