Activision has responded to comments made by Double Fine's Tim Schafer after the studio co-founder lambasted Activision CEO Bobby Kotick, calling him a prick among other things.
Schafer suggested that Kotick was more passionate about making a quick buck than putting out great games when he said:
"I don't think he's great for the industry, overall. You can't just latch onto something when it's popular and then squeeze the life out of it and then move on to the next one."
Senior vice president of corporate communications at Activision Blizzard Maryanne Lataif, however, has knocked back the accusations:
"Tim Schafer's comment that Bobby Kotick 'makes a big deal about not liking games' just isn't true," she told Industry Gamers.
"Bobby has always been passionate about games, and loves the video game industry. But as CEO of a company that makes games enjoyed by millions of people worldwide, the demands on his time now make it difficult to play games as often as he'd like to or as much as he once did."
"As Schafer himself notes, he has never actually met Bobby Kotick."
The Activision CEO has never really helped himself when it comes to gaining popularity. Back in February Kotick had to back-track over what he claimed was an attempt at humour after he said he wanted to suck the fun out of gaming.