Microsoft's slim Xbox 360 S became available in Europe today - and according to popular retailer GAME, demand for the latest hardware revision has been "amazing".
GAME Group Plc opened GAME and Gamestation stores across the UK at midnight to let eager customers be the first to get their hands on the new console.
"At midnight, over 400 GAME and Gamestation stores opened across the UK to allow our customers to get their hands on the new Xbox 360. There has been amazing demand for the new version of this ever-popular console" said Neil Ashurst, Head of PR for GAME and Gamestation.
The Xbox 360 S has been available in the US since it was initially announced at Microsoft's E3 press conference.
Recent NPD reports show that the console has given the 360 a noticeable sales boost, giving it the edge over both the PlayStation 3 and the Wii.