Onto Saint's Row 3... Some other publishers may have tried to force out the third one this year. Why make gamers wait until next year?
Quality. Look at the visual quality of Saint's Row 2. When you see Saint's Row 3, it's the visual quality of the GTA IV universe. It goes up there. It still has the wacky, insane stuff. It's going to get really big and really loud in December. And as soon as you see the assets, the gamers will go: 'Oh, I know what they invested in. The technology.'
The technology is brand new, looks spectacular, still has the fun factor to it - but has all the robust visualisation of any game on the market now. I don't think it was there before. It succeeded spectacularly in its audacity and its fun factor. Now imagine that in a more robust world with more mechanics, too.
There are all kinds of different bosses and combat. I can't talk about it. But I will. A lot [laughs].
How big can Saint's Row get as a franchise? How does the 'trans-media' push and all the technology you're putting behind the game put you competitively against GTA?
We don't compete with GTA. We're differentiating even further with GTA with this one. The new Saint's Row will be less urban - it's definitely not about 'gangsta' anymore at all. And it's more fun and almost sillier and wackier and weirder than the other one.
I love GTA - especially the last one, which knocked my socks off. That's almost like a Martin Scorsese cartoon, right? We are more like the Mad Magazine version of that or something. It's colourful, it's wild, it's fun.
The only thing it has in common with GTA is open world, tonnes of options for the player and a certain amount of crime. But even in the new game, it's not exactly like that either. There's new gangs in a new world and it's not just about criminals.
The Warhammer MMO is coming - 40K - but you have one very dominant, very recognisable competitor. How confident are you to go up against such a goliath?
Have you seen it? The movie? I think it speaks for itself. I'm a diehard MMO player myself - going back to EverQuest. I've spent lots of time in WoW. As a WoW fanatic, I'm going to go right to 40K as soon as it comes out. It's very friendly to the WoW player.
They've got 14 million players! Gimme a million and I'm good! We're real good at a million, right? [40K] is stunning. It's going to be a masterpiece. It's been in development for three-and-a-half years already. It's got two more to go. Look at it.
WoW is awesome. Cataclysm is going to be fantastic. We don't need everybody to migrate. We just need some of them - and I'm full confident we're going to get them.
Look at it again. There's stuff going on there. And the brand is fantastic - it's so deep so wonderful. There's just so much for us to play with. There's more vehicles in our thing [than WoW], the combat's completely different; you can get four guys in a tank and go. It's sensational. I believe within the next six months we're going to be showing playable sections of the game, not just a movie.
What's your view of Kinect? Does it cater enough to a hardcore audience? Is it worth making hardcore games for it?
It's an installed base question for us. Also, it's a creative question. Does the core gamer that's been comfortable on the couch with that awesome controller for 25 years want to stand up? We have a product in [THQ's Core department] that will absolutely make them want to stand up, which is UFC Trainer.
It's going to be the most incredible exercise programme. We'll be showing it soon. It's being tuned up and I didn't want to put it out [at E3] until it's perfect. It's the best-looking, best tuned game.