GameStop acquires Kongregate

Retailer expands into social gaming

US video game retail giant GameStop is set to acquire Kongregate, the popular social gaming service.

Kongregate provides free-to-play flash games and has a built in social network connecting users to each other.

The site is reported to host around 10 million players a month, users spend an impressive 23 million hours on the website playing the significant strategy, MMO, adventure, RPG game offerings.

The Kongregate offices will still be situated in San Francisco and will operate as a wholly-owned subsidiary of GameStop.

"Kongregate advances GameStop's digital strategy by providing a gaming platform for casual, mobile and browser games that can be promoted and played by our existing gamers. We welcome the Kongregate team to the GameStop family" said Chief Executive Officer of GameStop, J. Paul Raines.

"Combining Kongregate's expansive catalogue of games with our well known consumer brand, powerful marketing and strong customer relationships, means that even more gamers will be able to enjoy their games anytime, anywhere and on any device" said GameStop President, Tony Bartel.

GameStop recently refuted comments suggesting that the retailer dislikes selling pre-owned games, despite a recent comment saying that pre-owned is more damaging than piracy.

[ SOURCE: MarketWatch ]