It's best known for its mature-rated, tabloid-baiting risqué gaming content - but Rockstar's cuddlier side has today been fully exposed.
The Red Dead Redemption hitmaker has agreed to sponsor a gaming-themed event in aid of the Royal Hospital for Sick Children in Edinburgh, Scotland - where R* North's HQ is based.
The Sick Kids Save Point event sees fans in the Lothians area holding 24-hour games sessions in their homes.
The gaming marathon has already raised over £1,000 for the NHS centre - often fondly referred to as the 'Sick Kids' hospital.
It will take place between August 6 and 8 and will generate funds for the Sick Kids Friends' Foundation.
That's not the end of Rockstar's altruistic work, of course: The firm revealed over the weekend that it would be giving away "substantial" damages won from the Daily Star newspaper to charity.