A new survey publicised in The Daily Mail today has suggested that those who own Apple's iPad are "selfish" and "unkind".
The poll, carried out by American research company MyType, reportedly asked 20,000 consumers what they thought of the device.
The Mail reports: 'The next time you see someone sitting on a train smugly using theirs, take comfort from the fact they are probably not a nice person.'
According to Tim Koelkebeck of MyType, iPad owners are are six times more likely to be "wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50-year-olds".
Bit harsh. Oh, wait, there's more:
"They are self-centred workaholics with an overwhelming interest in business and finance who cherish 'power and achievement' and will not cross the street to help others," he added.
According to The Mail, the iPad 'also appeals to people who spend all day working in front of a computer screen and enjoy interacting with new technology'.
Those who criticise the device don't get away scott free in the survey either, however. The survey brands them 'independent geeks'.
According to Koelkebeck, having a pop at the device gives them an "identity statement' that 'helps them cope with their own failings".
"As a mainstream, closed-platform device whose major claim to fame is ease of use and sex appeal, the iPad is everything that they are not," he commented.
So, just to be clear: If you own an iPad, you are a selfish pr*ck. But if you don't want to own one, you have no sex appeal.
Sounds fair to us.
We wonder what Epic's Mark Rein makes of it all...