Activision hopes to coax the last 10 people on earth - residents of the Amazon jungle, most likely - who DON'T already own a copy of Call of Duty: Modern Warfare 2 with a new single-player demo... almost a year after the game's release.
MW2 came out on November 10 last year. Yes, it was that long ago. But only now has Activision mustered up the time and effort to slap a demo on Xbox Live and PSN - albeit a pretty cool one.
You get an entire level to play through; Cliffhanger, which is the snow level where you start off climbing an icy cliff, shoot some people in the face then race down the side of a mountain on a snowmobile and leap over a giant chasm to a dramatic finish.
If, for whatever reason, you've just never bothered with the whole multi-million-selling, record-breaking Call of Duty fad, this could be the demo to turn you around. It's out now.