When Crytek showed off Xbox 360 exclusive Project: Kingdoms at E3 in June, the bloodied, statuesque hero and his fearsome glare were a little reminiscent of a certain Sony Santa Monica classic.
However the German developer has set the record straight - telling CVG that Kingdoms is "nothing like" the God Of War series.
Crytek boss Cervat Yerli revealed that the studio has completed around one-fifth of development on the game - and said it's "quite different" to anything the firm's previously created.
"I think [GoW comparisons] are quite off the mark at that point," he said. "It won't be anything like God of War for sure."
He added: "We're like 20 per cent complete. It's very, very early days. We're experimenting a lot with it; we're trying a lot of cool ideas.
"We know what we want to do with the game and the concept of what makes this game unique has improved and now we're trying new things around this. I think people will be quite surprised with what this game is about because it's quite different from what we have done in the past."
Kingdoms was the only non-Kinect 360 exclusive announced by Microsoft at E3.
Yerli has also revealed to CVG that Crytek has discussed making a PS3 exclusive with Sony in the past.