2K are giving away free hair cuts. Why? To promote Mafia II obviously!
And no we're not talking a free DLC pack here, we're talking a full-on, real-world back and sides that you can show off around town.
It's all part of (get ready) "The Mafia II Pop-up Barber Shop Tour"
Shoppers at six shopping centres up and down the country can get some hands-on time with Mafia II, a voucher for a free Mafia II t-shirt and that all important snip.
Just look out for Joe's Mafia II Barber Shop at the following locations:
Basingstoke - Festival Place
Birmingham - Bullring Rotunda Square
Reading - Oracle Centre
Westfield - Southern Terrace
Newcastle - Northumberland Street
Manchester - Trafford Centre
Mafia II has been the review process recently and got a decent if underwhelming response.
Go and have a look at our Mafia II review round-up to get a summary of the verdicts.