EA MMA release blocked by energy drinks

Scandinavian law prevents release in Denmark

Due to a law preventing the advertisement of energy drinks, EA's upcoming MMA title will not be released in Denmark.

Scandinavian law prohibits the advertisement of energy drinks in the region, and Since EA Sports MMA features in-game advertising on kit and arenas, the game would violate this law.


EA has said it is dedicated to providing an authentic MMA experience, as a result of this they are outright canceling the release.

"We are adhering to laws in Denmark that restrict the use of energy drink product placement in-game, and therefore are not shipping EA SPORTS MMA in that region. Our game authentically recreates the sport of MMA in every facet, including energy drink in-game sponsorships on fighter shorts, gear, and in fight venues."

EA recently confirmed the full roster for EA Sports MMA and also detailed the 'Live Broadcast' feature.