Apple is to hold a special event in London tonight - where CVG understands it is planning to make a new product announcement.
The soiree will be streamed on the Apple website, we've been told.
We just called Apple and had a chat to them about all this, but were informed that we couldn't quote the person on the end of the line as they "weren't a spokesperson". Even though they worked in the PR dept. Intriguing.
Speculation is rife that the announcement may be gaming related - and could even reference Apple's long-dormant Apple TV.
Analysts have forecast that the TV market could be ripe for Apple's next invasion - and that gaming could be an ideal Trojan horse with which they can infiltrate the sector.
Stay tuned on CVG - we'll have the news as it happens.