Rare lied to kids about fairies. Not our words - straight from the horse's mouth.
The UK studio has admitted that it wishes it had "scrapped everything and started again" during development of Kameo: Elements Of Power for Xbox - and that it tried to con gamers about the titular protagonist's race.
The firm initially built Kameo for the Nintendo Gamecube - when it was owned by the Eastern platform holder.
However, after being purchased by Microsoft in 2002, development was moved onto Xbox - until the title eventually became a launch game for Xbox 360 in 2005.
Speaking in the latest issue of Edge, Rare creative director George Andreas said that, even now, discussing the game is "painful" for Rare.
He admits that after moving a title about a fairy away from the kiddy Nintendo audience towards the shooter-loving Xbox crowd, there was only one thing to do: Lie and say Kameo was an elf.
"I was on that project from start to finish, so it's quite painful to talk about it in some ways," he said, in a feature celebrating Rare's 25th anniversary (respect, by the way).
He added: "We changed direction slightly because of the new audience we were trying to aim at. We called Kameo an elf, but really she was a fairy. We tried to disguise that a few times, but it didn't really work out. It was a game with a fairy for an audience that likes shooting and killing things.
"In hindsight, it probably would have been best to scrap everything and start again. And then we jumped on 360 as a launch title. We weren't far off finishing [when that happened]."
Despite Andreas' regrets, the game won a firm following with Xbox fans (the Rare man does admit that "sales-wise it was pretty healthy"). OXM thought it was bloody excellent, for one.
So what about a sequel, guys? Guys? Oh, yeah. That's a shame.
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