In case you hadn't noticed, the last ever issue of PC Zone magazine went on sale this month.
The mag launched back in 1993, and was set to close this summer following a strategic review.
In the words of BioShock creator Ken Levine, "shit."
Farewell messages have been pouring in from all corners of the industry, including wishes from gaming giants Ken Levine, Peter Molyneux, Greg Zeschuk, Vince Zampella and Randy Pitchford.
Here's the games industry's tribute to Britain's longest running PC games mag.
For a 12-page retrospective and well, just to pay your respects, pick up the last issue of PC Zone in shops now, or alternatively buy it online and have it delivered to your door.
Dr Greg Zeschuk, co-founder of Bioware: "I think it was one of our biggest thrills - getting our Shattered Steel review in PC Zone. It's funny because we used to get it in Canada; some of the stores would have it. We'd buy it and it was, especially when compared to North American publications of the time, of so much of a higher quality. It was beefy, full of high quality art and just so well done. It's a shame. I still have this vault of all the issues that we have..."
Mark Rein, Vice President at Epic Games: "It is with great sadness that we witness the demise of PC Zone. Some of the proudest moments we've had involved hanging mounted PC Zone covers, which features one of our games on them, on the cover wall at Epic. We considered each one of those a badge of honour. To everyone that has worked at PC Zone over the years I want to express our gratitude for all the support you've given us and the service you done for the PC gaming industry both in the UK and around the world. We will miss you!"
Ken Levine, President and Creative Director at Irrational Games: "Can I curse? I hope so. Because the only thing I could think of when I heard PC Zone was coming to an end was: 'Shit'. As a gamer, I'll always love the PC because the things I PLAY are generally mouse/keyboard affairs, with tons of detail that you got to have your nose right up against the screen to take in. And Zone is nearly the last of a dying breed: a place to perv over hi-res images and long, loving previews of hard core PC games. Wanna learn about that new weird turn-based wargame from Russia? Read Zone. Wanna read a five hundred word think-piece on some old MicroProse game? Read Zone. Wanna feel a place where all the nerdy energy in the PC gaming space is crystallized into a physical product every single month? Read Zone. Thanks for the memories, PC Zone crew. You'll be missed."
Vince Zampella, co-founder of Respawn Studios (formerly of Infinity Ward and 2015): "I was thinking back to when PC Zone first started up, and it was far enough back that I couldn't pinpoint just how long it had been. After looking it up it was even longer than I had realized: looks like it has been 17 years?! We have shared many reviews, from games I've worked on to games I couldn't wait to get my hands on. This is a sad day. Best wishes to everyone, land safely."
Martyn Brown, Studio Director at Team17 Software Ltd.: "PC Zone has saved my skin so many times. The world will be a sadder place without it. However, since we changed the cleaning company, we rarely run out of bog roll these days."