New Halo releases will be hitting shelves far more frequently from now on - as Microsoft takes lessons from Activision's success with regular Call Of Duty releases.
That's according to corporate VP for Microsoft Game Studios Phil Spencer anyway, who's said that the usual three-year release cycle wasn't enough for Halo.
Talking to IGN, Spencer wouldn't give an exact outline but suggested Halo would hit shelves far more regularly in the future, possibly even annually:
"I will say I think one Halo game every three years -- which was kind of our old cadence - is probably not frequent enough."
"We're coming up on, what, next year is the 10th anniversary. You watch the change in gamers in 10 years."
"The percentage of players who are playing Reach that were I'll say not old enough to play Halo 1 at the time, 10 years is a long time between launches."
"We definitely think about a more persistent Halo engagement for customers and not going dark for two years, and Live helps obviously with multiplayer to keep people engaged."
So three years is vetoed and Spencer doesn't want to be "going dark" for two years either.
Could an annual release be on the cards? Not if it doesn't suit production according to the VP:
"343 Industries is thinking a lot about how to take this franchise and turn it into something that people feel like they have an ongoing relationship with and they can entertain themselves more often."
"But it's not, hey every November 6 or whatever we have to ship a game and build a production plan around that. We want to do things that make sense as a first party."
Having said that, when IGN put it to Spencer that Activision had been successful in annualising the Call of Duty series, he seemed positive about the idea and said there are "things to learn" from Activision's approach.
"I'll just, again, be honest as a gamer. I used to look at annual releases of non-sports games as people just trying to milk me. I figured nobody had enough time to do a good job, and all of the negatives that we would associate with those kinds of scenarios," he began.
"Kudos to Activision because they've done a good job building a good game, continuing to release each year and I think the fans feel like it's a good thing that they do that."
"I think there are some things to learn, some positives and some opportunities, in what they do with that. Obviously they've kept the quality extremely high, which I think is important."
"We have some unique challenges and opportunities with Halo because it is a story based game built around a certain set of characters, which is a bit different than what they do with Call of Duty. Not better or worse, it's just different," he continued.
"But watching them and seeing what they do -- we take inspiration from a lot of places -- but obviously they're a big success."