Online retailer Gameseek has shaved £19.24 off the recommended retail price of Konami's upcoming football game.
Gameseek has kicked off the latest pricing war by offering PES 2011, which has an RRP of £49.99 for £30.75.
The site - spotted by MCV - also has the Wii, PS2, PSP and PC versions of the game available for pre-order for just £17.85.
PES 2011 is scheduled for release in the UK on October 8th, just one week after its bitter rival FIFA 11 hits store shelves.
Konami has released a fact sheet detailing the key features in Pro Evolution Soccer 2011.