First Kinect ads: 'Lifestyle' cringe-ness aplenty

Microsoft gets the models out for TV campaign

The first television ads for Kinect have appeared online - and guess what? They're stuffed full of happy 'lifestyle' models.

A total of three ads have emerged so far; one for Kinect Sports, a second for racing game Joy Ride and a third for the peripheral in general. See if you can see them behind the models' HAPPY SMILING FACES.

The platform holder recently unveiled a more hardcore line-up of Kinect games at TGS.