E3 reaction to blame for 3DS price - Iwata

Trade show excitement a factor for price point, says boss

The electric reaction to the Nintendo 3DS at this year's E3 is one of the reasons Nintendo opted for a 25,000 yen ($300) price point, president Satoru Iwata has told analysts.

As reported by Bloomberg, the Nintendo CEO explained during an analysts meeting yesterday that the excited reaction at E3 was one of "a number of factors" it considered when setting the higher than expected price.


Iwata also told analysts that the company's original plan was to release the handheld in time for Christmas, but it delayed plans until early next year because of fears over supply constraints.

Analyst Colin Sebastian predicted yesterday that the later than expected release will cause supply constraints in the West.