Underwhelming early Medal of Honor reviews could harm the shooter's chances at retail, according to Cowen & Company analyst Doug Creutz.
Early reviews "look decidedly Tier 2" and "appear to be somewhat disappointing", he said, citing IGN's 6/10 score, Game Informer's 7/10, Eurogamer's 8/10, and GamesMaster's 85/100, among others.
"With the revamped Medal of Honor heralded as a presumptive challenger to Activision Blizzard's Call of Duty franchise in the important first person shooter genre, we were expecting review scores in at least the 85-90% range," Creutz said.
"Failing to achieve this target would be a bit of a black eye for EA management given the amount of focus and hype they have placed on the game. We believe the mixed reviews could impact the title's legs as it will likely be competitively disadvantaged once Activision releases Call of Duty: Black Ops."
"We continue to believe MoH can achieve roughly 4 million units in first year worldwide sales but believe that the likelihood of upside to that figure is now significantly diminished," Creutz said.
Earlier today EA released the game's launch trailer ahead of its UK release on Friday.
We also posted a second Medal Of Honor review, focusing on the single player campaign.