Sony promised us big surprises at GamesCom 2010 - so all eyes turned to its conference. But it didn't happen there.
The biggest shock of the entire August trade event arrived earlier in the day - where those Harry Potter twins waggled their Kinect non-wands like fools: EA's showcase.
There were the good BioWare doctors - telling us that Mass Effect 2 would be coming to Sony's PlayStation 3. Stunned silence.
Mass Effect 2. 'Exclusive to Xbox 360', Microsoft boasted for all that time. (And PC, of course - but they don't tend to mention that). It was a relationship that just seemed so... permanent.
The sneaky coup even surprised Microsoft, who's reflexive "the 360 is still the best place to experience Bioware's franchise" was delivered a little like a desperate teenager trying to convince the cool kids that his party was still the place to be.
But there may have been some truth buried in that slightly bitter, corporate wound-lick.
Mass Effect is a trilogy after all - and BioWare has made it clear that the original game in the planned Mass Effect trilogy will not be appearing on Sony's console.
So, have PS3 fans been short-changed?
For many Mass Effect was the first of its kind; a console RPG that bore all the lavish hallmarks and production values of a gaming experience that is usually confined to the PC. The incredible world the first game established was so painstakingly detailed and thoughtfully created that it is arguably comparable to Tolkein's Middle-Earth or - more appropriately - the Star Trek/Star Wars universes.
With that said, the PS3 release of Mass Effect 2 is equivalent to being dropped into The Lord of the Rings during the events of 'The Two Towers', or starting the Star Wars saga with 'Return of the Jedi'.
BioWare has said it aims to bring PS3 players up to speed with 'hours of bonus content' and a mysterious 'introduction module'. But would a nutshell overview of 'Fellowship of the Ring' really be enough to effectively convey the burden Frodo Baggins has elected to bear?
Would a synopsis be enough to accurately portray the journey of self-discovery that Luke Skywalker faced in 'A New Hope'?
Mass Effect 2 opens with a showstopper - literally. The first few moments of the game are some of the most powerful, awesome few minutes in gaming history. The opening of Mass Effect 2 draws on countless hours of emotional investment, relationship building and a healthy amount of nostalgia.
That's going to be hard to build up to - regardless of how good BioWare's 'introduction module' is. It's hard to imagine new players having as deep a connection with Shepard and his cause as those who were with him on the day he became the first ever human Spectre.
With that said, we're turning to you, the Mass Effect veterans and Shepards in waiting.
What is Mass Effect 2 without Mass Effect 1? Do you think that PS3 players will be able to experience the Mass Effect universe as intended without playing the first game?
More to the point, will YOU be buying Mass Effect 2 on the PS3?