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Medal of Honor reviews hit EA shares

Stock drops on lukewarm critical reception, but EA happy with the game's "achievement"

EA stock took a hit yesterday following the mixed critical reception to Medal of Honor, but the publisher has shrugged off criticism of the game.

The title received a number of lukewarm reviews and currently has Metacritic ratings of 74 and 76 on PS3 and Xbox 360 respectively.

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Responding to early scores, Cowen & Company analyst Doug Creutz said failing to hit the 85-90% range "would be a bit of a black eye for EA management given the amount of focus and hype they have placed on the game".

The investment community was seemingly in agreement, as EA shares fell almost six per cent Tuesday.

But the publisher said in a statement issued to the LA Times that it was happy with the steps made so far in rebooting the 11-year-old franchise.

"Critics' scores are highly subjective. The game had the highest pre-orders in the 11-year history of the Medal of Honor franchise.

"This is an essentially big achievement considering Medal of Honor has been dormant for several years," EA added. "This is the first year in rebooting the franchise. Medal of Honor is part of a larger EA strategy to take share in the shooter category. This is a marathon not a sprint -- today's Medal of Honor launch represents a step forward in that race."

[ SOURCE: LA Times ]

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