Analysts anticipating a Call Of Duty subscription service may be wasting their time: Activision is already charging for the game's online component - just in a different way, according to Ubisoft CEO Yves Guillemot.
The publisher has repeatedly suggested that it wants to better monetise its online offering, with subscription looking the most likely option.
However, when asked whether the multiplayer aspect of Assassin's Creed: Brotherhood could fall under a subscription system like many suggest Call of Duty will in the future, Guillemot told MCV that Activision already accrued consistent revenue from CoD online - via its drip-feed of DLC.
"I'd say that CoD is already charging customers for its [online] service, as Activision are already launching DLC regularly," he said, "customers are already buying content."
There's been a lot of speculation surrounding the possibility of a regular charge for Call of Duty online multiplayer.
In June Activision's CEO Bobby Kotick said that he would implement a subscription system into the game tomorrow if he could.
Activision had to assure gamers in July that there would be no Modern Warfare 2 subscription when rumours started to rise again.
[The above comments come from MCV's full interview with Guillemot in its weekly magazine - and don't appear online. However, the abridged web version linked below is very much worth a read...]