The US stock market is alive with rumours that Apple is about to launch an unprecedented acquisition - with Sony and EA just two of gaming's mentioned targets.
Apple has $51 billion cash to spend - and, last week, Steve Jobs hinted at where that might go.
"We strongly believe that one or more very strategic opportunities may come along, that we can take, that we're in a unique position to take advantage of because of our strong cash position," he told investors.
"So I think that we would like to continue to keep our powder dry because we do feel that there are one or more strategic opportunities in the future."
Could those "strategic opportunities" include the purchase of a video games company?
Some on Wall Street obviously think so.
Kaufman Brothers have tipped EA, Netflix and even Facebook as targets.
But it today emerged that financial wires have also nodded to Adobe, Disney and - wait for it - Sony.
Leading financial magazine Barron's is reportedly suggesting that Apple faces "speculation that it could acquire Adobe Systems, Sony, or even Walt Disney".
Just imagine. It sounds crazy.
But $51 billion and no debt is an enviable position - particularly when you consider that, for its last fiscal year to March 31, 2010, Sony announced a net loss of 40.8 billion yen ($440 million dollars).
The Japanese hardware giant is estimated to have a Market Cap value in the region of $40 billion - comfortably in Apple's price range.
Something massive could be a'brewing. Stay tuned.