Wii is likely to be the best-selling home console this holiday season, reckons Wedbush analyst Michael Pachter.
Pachter told IndustryGamers: "The Wii has dropped from first to third, but the new models for Xbox 360 and the launch of PS3 Move had something to do with that, and it's likely only temporary.
"I think that Mr. Iwata is right when he says that the Wii is more of a holiday purchase, as the core audience has long been satisfied, and the more casual audience comprises the much larger portion of the addressable market."
He added: "With effective marketing, a slew of great games, and some likely support at retail, I expect the Wii to once again become the best selling console in November and December."
According to Nintendo boss Satoru Iwata, Nintendo's platform business could be "in trouble" if the Wii doesn't perform well this Christmas.
It'll certainly face fresh competition in the form of Kinect for Xbox 360, with Microsoft said to be planning to spend $500 million marketing the device.