Microsoft product director Aaron Greenberg has branded Sony's PlayStation Move a "great product" in the lead-up to Kinect's launch next month.
Many industry watchers see Sony's wand-based peripheral as a direct market competitor to Microsoft's Kinect camera - with both gunning for the living room family market.
However, Greenberg admits that his rival enjoyed "favourable" reviews - but says that the two products offer different experiences.
"Here's what I think: Move is just a different approach to the market," he told Eurogamer. "We're thinking about Kinect as a key component to the platform, and what they've done with Move...
"First off, it's a great product and the reviews seem to be pretty favourable. But they've targeted it purely to existing owners. They've said you can decide whether you want to play existing titles on the platform, like SOCOM, with the controller or with Move.
"Our approach has been different. We're not going to take Halo, a game you love playing with the controller, and offer you the option to play it with a different interface which may or may not have been designed for that game. We want to build completely unique experiences from the ground up which are designed for Kinect. It's just a different approach."
He added: "[For] gamers who have a PS3 and like playing those games, [Move] offers a different way to play - and some people will get pleasure out of that, absolutely."
Greenberg has previously questioned the software line-up of Move - suggesting its games do not offer experiences that are "uniquely designed" for the device.