Activision CEO Bobby Kotick is the 16th most influential man in the world today.
That's according to lifestyle portal AskMenUK, which managed to both praise and criticise Kotick in its rundown of the globe's 49 most influential men.
"There are few people in the gaming industry who divide critics more than Activision Blizzard head honcho Bobby Kotick," the site says. "On one hand, shareholders love his ability to generate revenue and maximize profits, while on the other hand, hardcore gamers detest his perceived arrogance and utter disregard for originality.
"This brash 47-year-old CEO has openly admitted he has no interest in producing games that don't have the potential to be exploited year after year on every platform imaginable -- even if it comes at the expense of smaller and more creatively appealing titles.
"He has also infuriated legions of gamers by suggesting a strong desire to raise prices and charge for cutscenes. It's radical ideas like these that have led more than one talking head to call him 'the Hitler of the Gaming Industry.'"
Following its somewhat insensitive comment about Kotick, who is Jewish, the site concludes: "Kotick's critics can complain until they're blue in the face because as long as he retains control of franchises like Guitar Hero, Call of Duty and Tony Hawk, he'll continue to be one of the richest and most influential men on the planet. And that's something he intends to take to the bank."
The article forgot to mention a little birdie by the name of World of Warcraft.
Activision was recently valued at $13.9 billion - way higher than EA at $5.16 billion. Whether that makes Kotick the 16th most influential man in the world, and EA boss John Riccitiello something like the 40th, we're not sure.