Even though it's not due out until next week, Activision held its celebrity-stuffed Call of Duty: Black Ops launch event in Los Angeles last night.
Metallica, Kobe Bryant and scrubs star Zach Braff were the main attractions at the event in Santa Monica Airport's Hanger 8, along with six branches of the US Armed Forces participating in a giant Black Ops tournament.
The tournament featured Air Force, Army, Coast Guard, Marine, Navy and National Guard personnel playing a series of Call of Duty: Black Ops multiplayer games. Coast Guard won... they've obviously been practicing.
Activision boss Bobby Kotick was also present, presenting a cheque for $1 million to the Call of Duty Endowment, which supports military Veterans in the US.
The Call of Duty Endowment is a non-profit, public benefit corporation founded by Activision Blizzard that helps soldiers with the transition to civilian life and help them establish jobs and careers.
We've got some video footage from this. We'll get it up shortly...
Black Ops is of course out next Tuesday, November 9. The UK launch is the night before - check back on Tuesday morning for all the filth.