Star Wars: The Old Republic will never turn a profit for EA and developer BioWare.
That's according to Heiko Hubertz, CEO of Bigpoint, a leading online gaming portal with over 100 million registered users.
"If you look at Star Wars from EA and BioWare, they estimated a development budget of over $100m," he said at the London Games Conference, MCV reports.
"This is an online game for many million of subscribers, so the publisher does not understand that a subscription model is not the future.
"With micro-transactions maybe I see the game having a chance but I don't think that EA or BioWare will ever be profitable with this game."
Last month, an alleged, anonymous employee of Bioware Mythic suggested The Old Republic is destined to be a massive failure.