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PS Move is for big kids - Sony ads

First Latin American PlayStation campaign targets the young at heart

Sony has launched its first PlayStation advertising campaign in Latin American, targeting the big kid that dwells in all adults.

The company started the PlayStation business in Latin America last year and now operates in 19 countries across the region, offering tailored product offerings like PES and FIFA PS3, PS2 and PSP bundles.

"The first commercial which hits TV networks across Latin America today features a baby as a depiction of the emotions that are often associated with the purest form of entertainment," Sony says.

"In the second TV commercial, which will air later this week, you'll see similar treatments being used to promote the pure fun involved with the PlayStation Move experience."

[ SOURCE: PS Blog ]