Activision has more to gain from purchasing up-for-sale Rock Band developer Harmonix than EA, reckons Wedbush analyst Michael Pachter.
MTV parent Viacom sensationally put the Dance Central studio up for sale today, as it reported a 59 per cent third-quarter earnings drop.
Initial reaction was that EA - which has distributed all three Rock Band games - would swoop for the studio, but Pachter reckons the Guitar Hero creators could see a megaton reunion with its former publisher.
"It would most likely be between EA and Activision, and the latter has more money and has more to gain by eliminating the competition," he said.
Harmonix said today it's business as usual for the studio while Viacom looks to secure a sale.
"This morning's announcement does not affect the ongoing work at the studio as we continue to support our existing franchises, Rock Band and Dance Central," the developer said.