Activision Blizzard has the benefit of being able to take its time delivering the best games possible, says CEO Bobby Kotick.
Speaking at the Web 2.0. Summit in San Francisco yesterday, Kotick told the crowd his company has the financial luxury to be patient with its beta stretches.
"One of the great benefits of the merger of Activision and Blizzard has been the elevation of patience," he said.
"Partly because we have the financial resources to do it, but we're now in a place where we can really take the time to make sure we're going to deliver the best games - and that's an incredible luxury."
He added: "You have to instil that value into the culture; Blizzard has that as a unique value of the culture and I think it's now been very well instilled across all of Activision Blizzard.
"Patience is rewarded. It's a vocal audience that's willing to tell you through that beta process what they think of the product, what needs to be done differently and now that the product is as much a service as it is an actual product, that period of time is invaluable to polishing, building and shaping the games to be extraordinary."
It should be noted that Kotick seems to be attributing a lot of his words to World of Warcraft, but its still interesting to hear from the man behind the annual Guitar Hero/Call of Duty/Tony Hawk war machine.
Earlier this year the Acti Blizz boss told Edge that his developers have to 'earn' the right to make new IP.