F1 2010 is just the start of a long running franchise for Codemasters, which the publisher hopes will become as important to the company as FIFA is to EA.
That's if Rod Cousesns has anything to say about it, at least.
"There's no reason why F1 can't be as established and important a part of our annual release schedule as FIFA is to EA," the Codies CEO told MCV.
"I believe we won this licence because racing games are in the DNA of Codemasters."
Codemasters' current license to use the F1 brand is set to run out in 2012, but Cousens is confident the company can win it back:
"Someone would have to really go some way to beat us. And I'm not sure who's out there that could do that."
F1 2010 lead designer Stuart Hood brought up the football comparison when talking to CVG back in September.
"I would personally love to put a game out every year because for me its much like a football game where you want to be playing with the latest stuff," he said.
"One of the reasons we delayed doing the 2009 data game and wanted to do 2010 is because you want it to be current."