The first low Gran Turismo 5 prices are in from UK retail - and you can already save quite a bit of money on Sony's racer ahead of its release on Wednesday.
[UPDATE: More deals added.]
HMV still leads the charge with its amazing trade-in deal - where you can buy GT5 for just £4.99 if you trade in Codemasters' F1 2010.
The deal will last for three days after the Sony game's launch. However, the game is £37.91 at HMV without the trade-in.
Asda is running its own tempting pre-owned offer, selling GT5 for just £7.47 if you hand over Assassin's Creed Brotherhood, Need for Speed: Hot Pursuit or Star Wars Force Unleashed 2. The supermarket is offering the standalone game for £39.47.
However, no-one can better Best Buy, which is currently offering Gran Turismo 5 for £29.99 - no strings attached.
Blockbuster is offering Sony's long-awaited simulation racer for 99p when traded in with two games. Applicable titles are The Force Unleashed 2, Assassin's Creed Brotherhood, F1 2010, Blood Stone 007, Need for Speed: Hot Pursuit or Call of Duty: Black Ops.
Head to Blockbuster Online and you can nab the title for just £32.99 - when pre-ordered with the coupon code 'XMASMEGADEAL'.
Although most supermarkets are still keeping quiet on their plans for Gran Turismo 5, Tesco has revealed it will be selling the game for £35.90.
We'll continue to update the prices as and when they're confirmed.