Move and Kinect shortages 'a marketing ploy' - Pachter

Sales are nowhere near ideal level

Wedbush Morgan analyst Michael Pachter has said that reports of Kinect and Move shortages are simply marketing ploys designed to create more demand.

Although Sony and Microsoft would like everyone to believe they're struggling to cope with motion control demand, Pachter told Inc Gamers that isn't the case in reality.

"Yes, I think both companies would very much like for consumers to believe that their devices are highly sought after and difficult to obtain." said Pachter.


"Sony shipped 2.5 million units in the US and Europe, and their sales are nowhere near that level, so I'm not sure how they can reconcile the fact that units shipped far exceed units sold."

The Wedbush analyst went on to say that Microsoft is doing a better job of managing Kinect supply - and that Sony is attempting to emulate the strategy.

"I do think that Microsoft is managing supply a bit better, and keeping standalone Kinect supply tight to make sure that there is a steady supply through Christmas.

"They have shipped a lot of console bundles, to ensure that the eBay price doesn't get above $300 for the standalone unit, but supply of the standalone remains tight."

He added: "Sony are trying the same strategy as Microsoft with Kinect, making sure that there are plenty of bundles, but controlling supply of the standalone controllers."

M2 Research senior analyst Billy Pidgeon has said that Move is 'more attractive' to core gamers than Kinect.

[ SOURCE: Inc Gamers ]